If successful a hybrid could cannibalise sales of all core Apple product ranges, reducing their sales and putting too many eggs into one basket. Typically Apple likes to keep things simple: each device has a specific role and a clear usage scenario.Ĭannibalisation. Apple may allow Windows to dual boot on Macs, but that is to satisfy users who may be lured by Windows. Three main objections come to mind.ĭual boot. One device to rule them all.īut it won’t happen, this isn’t how Apple does things. Apple’s hybrid isn’t limited to a two-in-one, it can be a three-in-one. Need a larger display? AirPlay would project the screen to a television or desktop monitor. Imagine the scenario: use as a tablet on the train to work, as a laptop at work, a tablet on the way home and in front of the TV. In tablet mode it runs iOS, in laptop mode it runs Mac OS X and iCloud seamlessly syncs productivity, media, gaming and core app data between them. The iPad brings the Retina Display the MacBook Air needs and the Air brings the detachable keyboard and industry leading trackpad. The world’s most popular tablet and the world’s best-built laptop. Here is the vision I see: the fusion of an iPad and a MacBook Air. What tickles me is the thought of Apple finally doing for the laptop-tablet hybrid what it did for the mobile phone and tablet. MacBook Pros don’t get me excited, though. He allegedly told a customer to expect “ something really different” from the company’s new Mac Pro line-up, which is expected to be unveiled at WWDC 2013 on 10 June. Mac hardware manager Douglas Brooks got Apple fans excited this week.
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